NO PURCHASE NECESSARY. INTERNET ACCESS AND A VALID E-MAIL ADDRESS ARE REQUIRED TO ENTER. Folgers® Home for the Holidays Contest (“Contest”) begins at 12:00 AM Eastern Time (“ET”) on 09/30/09 and ends at 11:59 PM ET on 11/07/09 (“Contest Period”).

HOW TO ENTER: Create an original essay describing “What’s the best part of wakin’ up at home during the holidays?” (“Essay”). Essay must be in English and must be 200 words or less. Go to www.folgers.com/holiday during the Contest Period and follow the on-screen directions to submit your Essay. Entries must be received by 11:59 PM ET on 11/07/09. Enter as often as you wish, but each Essay entered must be different. Entrant must be the sole creator of the Essay. Essay may not have won a previous award, may not have been published previously, must not be obscene or indecent and the use of the Essay by The Folgers Coffee Company (“Sponsor”) as outlined herein must not infringe upon any other person’s rights. All entries become the property of Sponsor and none will be returned.

ELIGIBILITY: This Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older at the time of entry. Employees of Sponsor, its affiliates, subsidiaries, sales representatives, advertising, promotion, and judging agencies and all other service agencies involved with this Contest, and members of the immediate families (parent, child, sibling and spouse) or households (whether or not related) of any of the above are not eligible.

JUDGING: Entries will be judged by a qualified panel of judges, including representatives of the Sponsor, based upon relevance to ‘the best part of wakin’ up at home during the holidays’ theme (50%), creativity/originality (25%), and clarity of expression (25%). The decisions of the judges will be final and binding on all matters. Winners will be selected on or about 11/11/09. In the event of a tie, the entries involved in the tie will be re-judged by an additional judge who will serve as a tiebreaker and who will evaluate entries according to the criteria listed above.

PRIZES: Five Grand Prizes: Each consists of a seven-day/six-night trip for Winner and up to 3 guests to travel to Winner’s home destination within the 48 contiguous United States (collectively “Trip”). Trip includes round-trip coach airfare between a U.S. gateway airport in the 48 contiguous United States nearest the Winner’s residence (selected by Sponsor in its sole discretion) and the major commercial airport nearest the Winner’s selected home destination, room accommodations (one room/ quadruple occupancy) for six nights at a hotel designated by Sponsor, seven day use of a full size rental car (certain restrictions apply) designated by Sponsor, $1,000 spending money, one digital camera, and a Folgers Gift Basket. The approximate retail value (“ARV”) of each prize: $7,900. The ARV of all prizes: $39,500. Actual value depends on point of origin, time of travel, and the number of guests; any difference between the ARV and the actual value will not be awarded. Trips are subject to terms and conditions, availability and blackout dates and other material restrictions may apply. No refund or compensation will be made by Sponsor in the event of the cancellation or delay of any portion of the Trip. All expenses and travel costs not expressly stated herein, including but not limited to, other ground transportation, meals and beverages, in-room charges (e.g., mini-bar, room service, telephone calls), souvenirs, incidentals, upgrades, gratuities, passenger tariffs or duties, surcharges, fees, taxes, or any other expenses are the sole responsibility of the Winners. Each Winner will be required to provide a valid credit card upon arrival for all personal incidentals charged to the Winner’s hotel room. Winners and their guests must possess required travel documents (e.g. a valid government-issued photo ID) prior to travel. Sponsor and Travel Providers shall not be responsible or liable for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by hotels or other transportation companies or any other persons providing any of these services. Winners and guests must travel together on the same itinerary. Winners may not make changes to trip itinerary once trip is booked. Any guest who is a minor in his/her state of residence must be accompanied by parent or legal guardian at their sole expense. Travel dates are subject to availability, black-out dates and certain other restrictions. If a Winner lives within 120 miles of his/her home destination, alternate transportation will be provided in lieu of air travel and no cash balance will be awarded and no additional allowances will be made. Trip may not be transferred, sold, traded, or rescheduled. No prize substitutions permitted, except by Sponsor, who may substitute a prize or equal or greater value. Trip must be booked by November 30, 2009 and be completed by January 2, 2010 or prize will be forfeited in its entirety. If a Winner cannot travel on dates designated by Sponsor, Winner will be disqualified and Prize will be awarded to the next highest scoring entry, provided sufficient time exists prior to the Trip.

GENERAL TERMS & CONDITIONS: Potential Winners (or parent/legal guardian if potential Winner is an eligible minor) must execute and return an Affidavit of Eligibility and Liability/Publicity Release (where permissible) within five days of receipt of notification or prize will be forfeited and awarded to the next highest scoring entrant. If any prize or prize notification is returned as undeliverable, prize will be forfeited. By entering this Contest, all entrants agree to release, hold harmless and indemnify the Sponsor, its affiliates, subsidiaries, distributors, and each of their respective shareholders, directors, officers, employees or agencies from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorneys’ fees and court costs) arising directly or indirectly from or in connection with any prize or resulting from participation in this Contest or from acceptance, possession or use/misuse of any prize or participation in any prize-related activity or use by Sponsor of the entry in any manner. Guests of Winners (or a parent/legal guardian if guest is a minor) must execute and return a Liability/Publicity Release before trip is booked. Submission of a Contest entry will constitute and signify the entrant’s agreement and consent (or that of parent or legal guardian if entrant is an eligible minor) that the Sponsor and/or the Sponsor’s assignees may use the entry, name, photograph, likeness and/or prize information for promotional purposes in commerce and in all media worldwide now known or hereinafter developed without time limitation and without further compensation, except where prohibited. Submission of a Contest entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the entry in any way, in commerce and in any and all media worldwide now known or hereinafter developed, without time limitation and without further consideration to the entrant. Submission of any entry further constitutes the entrant’s (or his/her parent’s or guardian’s) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the entry, including, without limitation, all intellectual property rights. Winners are solely responsible for any local, state, or federal taxes on prizes. Void where prohibited. If, for any reason, this Contest is not capable of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest, or if due to any technical, production or other error, more prizes are claimed or awarded than are described in these Official Rules at any prize level, Sponsor reserves the right, at its sole discretion to cancel, terminate, modify or suspend this Contest and determine the Winners from entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. No more than the number of prizes stated in these Official Rules will be awarded. By entering, entrants agree and consent: (a) that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrant’s rights and obligations, or the rights and obligations of the Sponsor in connection with this Contest, will be governed by, and construed in accordance with, the laws of State of Ohio, without giving effect to any choice of law or conflict of law rules, and (b) to the jurisdiction and venue of the federal, state and local courts located in Cleveland, Ohio.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an entrant, such entry will be deemed to be made by the authorized account holder of the e mail address submitted at the time of entry. “Authorized account holder” is deemed as the natural person who is assigned to an e mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e mail addresses for the domain associated with the submitted e mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, mutilated, incomplete, or non-delivered entries; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Website users, or by any equipment or programming associated with or utilized in this Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of this Contest or Website, may be acting in violation of the terms of the Website or the Official Rules or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any Website or undermine the legitimate operation of this Contest is unlawful and subject to legal action by Sponsor or its agents.

IN NO EVENT WILL SPONSOR, ITS AFFILIATES, SUBSIDIARIES AND RELATED COMPANIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANTS ACCESS TO AND USE OF THE CONTEST INTERNET SITE OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM SAID SITE. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE SITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURSIDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

WINNERS LIST: For the name of Winners, available after 11/20/09, send a self-addressed stamped envelope with proper postage affixed to: Folgers Home for the Holidays Contest Winners List, c/o Centra Marketing & Communications, 1400 Old Country Road, Westbury, NY 11590. Requests must be received by 12/31/09. Winners list will be sent after all Winners have been verified.

SPONSOR: The Folgers Coffee Company, One Strawberry Lane, Orrville, OH 44667.

©/® The Folgers Coffee Company